We're two entrepreneurs on a mission to save 500+ struggling clothing shops in Indore. Keep vendors profitable. Empower customers. Build communities that thrive locally.
Empower 1,000+ local clothing vendors across India with technology and logistics that keep them profitable and independent. We're dismantling the barriers — unfair commissions, complex technology, slow delivery — that force local shops to die or sell to big corporations.
This isn't a startup story. It's a family crisis that became a platform.
Our grandmother, Savitri Devi Surya, ran "Meera Saree House" — a tucked-away shop on a narrow lane in Vijay Nagar for 40 years. She knew every regular customer by name. They'd visit for hours, she'd brew them chai, they'd leave with sarees that became family heirlooms.
But in 2020, the pandemic forced everyone online. Nani had no website. No Instagram shop. No online presence. Young customers started shopping on Myntra, Flipkart, Amazon instead. Foot traffic dropped 60%. Inventory piled up. A shop that survived 40 years, served 3 generations of customers, was now on the verge of closing.
"I have 5,000+ sarees in inventory. Every day, older inventory gathers dust. Younger customers don't know I exist anymore. At 68, I'm thinking of closing. My grandchildren don't want to take over. There's no future."
That's when the two of us — Nani's grandchildren — decided to do something. We spent 6 months meeting vendors across Indore. Same story, over and over:
"I don't have technical skills. Building a website costs ₹50,000+. I can't afford that on declining profits."
Vendor, MR10"Flipkart and Amazon take 30-50% commission. On a ₹1,000 saree, I make only ₹500-700. How can I survive that?"
Vendor, Palasia"Even if I go online, Amazon delivers in 5-7 days. My strength is that I know customers personally. Online, I'm just another shop."
Vendor, Vijay Nagar"My kids are studying in Bangalore. They don't want to come back. The business will die with me. There's no succession plan."
Vendor, South TukoganjThat's when we realized: the problem isn't vendors. The problem is the ecosystem.
Big platforms extract value from vendors. They take 30–50% commission. They build their technology on the backs of small business owners. They don't care about vendor profitability.
What if we built a platform FOR local vendors, not AGAINST them?
We quit our jobs. We moved back to Indore. We started building TheFashnora with one principle: vendor profitability first.
Not "move fast and break things." But: "Will this help vendors make more money?"
We designed:
Launch Readiness (Current Status):
"My grandson showed me the dashboard. I can add products myself now. I get orders from customers I never knew existed. I keep 88% of every sale. At 70, I'm thinking of expanding — maybe opening a second shop. My grandchildren are interested in the business now."
Two entrepreneurs from Indore who quit their corporate jobs to save their grandmother's shop (and 500+ others like it). Now building India's largest local fashion network.
Yashpal is the technical architect behind TheFashnora. With years of experience building scalable applications and websites, combined with a proven track record of leading technical teams, he ensures that our platform remains simple, powerful, and truly beneficial for our local vendors.
Gunjan is the growth engine of TheFashnora. With 3 years of hands-on experience in Sales and Marketing, she leads the mission to bring Indore's traditional clothing shops into the digital age through trust and personal relationships.
We're two founders personally invested in your success. We answer your calls. We visit your shops. We understand your problems because we've lived them.
You're not just a number in our system. You're the reason we exist.
Five principles that guide every decision at TheFashnora
Every feature, every policy, every decision answers one question: "Will this help vendors make more money?" If the answer is no, we don't build it.
We'd rather have 100 profitable, happy vendors than 1,000 struggling ones. We measure success by vendor income, not GMV or growth metrics.
We're building a community of local vendors and customers who know each other. Not a faceless marketplace. Success = thriving local economies.
We share our numbers. Our challenges. Our failures. Our learnings. Vendors see exactly how much they'll earn, what commissions are, how we calculate costs.
We don't wait for perfect. We talk to vendors daily, test ideas, and iterate fast. We're scrappy. We're hungry. We're moving fast.
We start in Indore — our home. We understand local deeply. Then we scale to every Indian city. Decades, not quarters.
Building the foundation for Indore's biggest fashion event
Projected vendor revenue increase post-launch
Shops ready to go online on June 8
Average rating from our closed beta group
Annual GMV target to keep money in Indore
From Indore to every Indian city — building a local-first fashion revolution
By 2034, TheFashnora will be India's largest local fashion network. 10,000+ vendors across 50+ cities. 10M+ customers who choose local first. ₹2,000+ Cr wealth created locally. 50,000+ families whose businesses are thriving, not dying.
Local won't be a choice. It'll be the default.
Be the first to know when we launch on June 8. Exclusive early-access discounts for waitlist members.
Join WaitlistJoin 200+ vendors launching on June 8. Keep 85–90% profits. Limited partner slots remaining.
Apply as Launch PartnerJoin 200+ Indore vendors on waitlist
We're not big enough to have gatekeepers. Reach out directly:
⚡ Response time: Usually within 2 hours (we check messages throughout the day)